In the case of movies and TV shows, music supervisors work closely with the director to find music that suits the project. Each song in the project is called a cue. Movies might have between 20 and 40 cues while a TV show might have around But when you think about all the movies and shows out there, that a lot of music needed. A rough draft of the final project is put together using the cues that the director thinks fits the mood of the scene.
Seems fairly straightforward right? However, the budgets for music are often too small to sync songs by major artists from major labels. Music supervisors are typically tapped in to up and coming talent, new bands, and various music communities. For example, our music was featured in a Gucci runway show because one of the artistic collaborators was a fan and gave our albums to the creative director, who then decided to use a song in the show.
Having a publisher and record label can help when it comes to syncs. But being involved in your own local music community can help just as much. Sometimes placing music by dealing directly with the artist is a lot easier for a music supervisor. Major labels and publishers can have a lot of red tape to get through.
So going direct is often simpler for plugged in supervisors. So try and stay connected with other artists working in your community and familiarize yourself with some of the mid-level publishing companies. There may even be music supervisors in your community as well. Get involved! That otherwise might not be able to happen. Contacting music supervisors directly is also an option if you get their contact. If you are contacting a music supervisor directly try to create a personal relationship with them.
It will increase your chances of getting your music listened to and placed. So you need to stand out and keep it the point. Most prominent supervisors have IMDb profiles.
Do your homework about the types of projects they sync before you reach out. If a music supervisor syncs mostly romantic comedies, your massive dubstep tracks might not really be their thing. Avoid sending entire albums or huge amount of MP3s. Most of the time a SoundCloud or Bandcamp link is fine for the first contact. Try to pick a select few of your tracks that you think would be best for the kind of media they sync.
The other option is to approach publishers directly. In fact, arranging a publishing agreement with no record label can be better for artists in the long run. If you want to learn more about representing yourself for publishing, or more about licensing and publishing in general, Performing Rights Organizations like ASCAP and SOCAN are extremely helpful resources for figuring out licensing and publishing on your own.
Many publishers accept open submissions. So anything that is well produced and placeable is an asset to them. But all of them are good places to familiarize yourself with how publishers work. Get to know their rosters and always read up on the submission guidelines before you submit anything.
First impressions are everything. A solid stream of your music on SoundCloud or Bandcamp is a great first step. Some sources require MP3s for your first submission. If so, they need mastering and should be high quality files. That means a high-quality WAV master. It takes some time to build relationships with licensing agencies who can help you sell sync licenses, but the investment could pay off for years. Before you license your music, make sure your song and lyrics are copyrighted.
The higher the resolution, the better, especially today, when brands are looking to deliver the highest quality audio and video in all their productions. Finally, create a spreadsheet of all the songs you have available for licensing, including a brief description and keywords that will help people find your song. Then, search the web for music libraries and upload your collection in as many places as you can.
While selling your music for royalties can generate passive income for years after just a few hours of set-up, sync licenses can also be a highly profitable way to license your music. Many musicians work through sync licensing agencies to streamline the work they need to do and get expert help marketing their music.
Since the internet distributes content globally, most sync licenses today offer worldwide rights. Remember, the more places you allow the licensee to use your song, the more money you should receive as part of the licensing agreement.
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Grow Good Company Entrepreneurs and industry leaders share their best advice on how to take your company to the next level. Good Company. Virtual Events. After terms and conditions have been agreed upon, the licensing entity can issue the legal paperwork for the license. Traditionally, the person needing permission would have to approach the artist or their representative i. By doing this, artists can now get their music into the hands of filmmakers, creative agencies, and more, without having to draft paperwork or negotiate terms directly.
Depending on the types of music licenses, the size of your company, and the type of project, many of our licenses are available directly on the site. For Wedding filmmakers, Non-Profit organizations, and Small Businesses, oftentimes licenses are available for purchase at the click of a button. Simply follow these steps to license music:. Sometimes a license requires more detailed attention from our Account Executives. This can be for several reasons.
Some of the artists in our catalog prefer to review all of the ways their music is being used, or their songs can only be used for certain purposes. Other times, the scope of a project broadcast TV, wide-release films, etc.
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