Written by Susan E. Share on facebook. Share on twitter. Share on linkedin. What are the Advantages and Disadvantages of Surveys? They are as follows: Advantages Relatively easy to administer Can be developed in less time compared to other data-collection methods Cost-effective, but cost depends on survey mode Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone. Conducted remotely can reduce or prevent geographical dependence Capable of collecting data from a large number of respondents Numerous questions can be asked about a subject, giving extensive flexibility in data analysis With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables A broad range of data can be collected e.
Standardized surveys are relatively free from several types of errors Disadvantages The reliability of survey data may depend on the following factors: Respondents may not feel encouraged to provide accurate, honest answers Respondents may not feel comfortable providing answers that present themselves in a unfavorable manner. Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom.
Surveys with closed-ended questions may have a lower validity rate than other question types. Data errors due to question non-responses may exist.
The number of respondents who choose to respond to a survey question may be different from those who chose not to respond, thus creating bias. Survey question answer options could lead to unclear data because certain answer options may be interpreted differently by respondents. Related topics. You might also be interested in:. Nowadays, the online survey method has been the most popular way of gathering data from target participants. Aside from the convenience of data gathering, researchers are able to collect data from people around the globe.
Because of the high representativeness brought about by the survey method, it is often easier to find statistically significant results than other data gathering methods. Multiple variables can also be effectively analyzed using surveys. Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus. As questions in the survey should undergo careful scrutiny and standardization , they provide uniform definitions to all the subjects who are to answer the questionnaires.
Thus, there is a greater precision in terms of measuring the data gathered. The survey that was used by the researcher from the very beginning, as well as the method of administering it, cannot be changed all throughout the process of data gathering.
Although this inflexibility can be viewed as a weakness of the survey method, this can also be a strength considering the fact that preciseness and fairness can both be exercised in the study. Questions that bear controversies may not be precisely answered by the participants because of the probably difficulty of recalling the information related to them.
The truth behind these controversies may not be relieved as accurately as when using alternative data gathering methods such as face-to-face interviews and focus groups. Questions in surveys are always standardized before administering them to the subjects. The researcher is therefore forced to create questions that are general enough to accommodate the general population. However, these general questions may not be as appropriate for all the participants as they should be.
A good example of this situation is administering a survey which focuses on affective variables, or variables that deal with emotions. Sarah Mae Sincero Mar 18, Advantages and Disadvantages of Surveys. Each part of this definition calls attention to a different challenge for surveys: the choice of respondents, the minimizing of nonresponse, Show page numbers Download PDF. Search form icon-arrow-top icon-arrow-top. Page Site Advanced. Show page numbers.
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