You might identify a need for a new pillar page or advanced content piece to answer recurring questions you see in circulation. Regulatory or other news related to your industry could spark fresh ideas for blogs and social media posts. The vastness of the internet means Google Alerts can help you make the most of an almost limitless source of useful, relevant content ideas for your inbound program.
Not sure how to get started with Google Alerts? These simple steps will help you create your own customized Google Alerts. A few extra keystrokes can help you optimize the value of your Google Alerts. Click the link below to check it out and get your own copy. Topics: Marketing Technology , Marketing Automation. B2B Content Marketing Attract and convert prospects as they search online.
Web Development Transform your website into a powerful lead-gen tool. B2B Inbound Sales Protocols, processes, and tools to manage leads. Video Marketing No medium has greater power to engage, inform and motivate. Marketing Automation Automated execution of campaign workflows. SEO Services Align your website content with what prospects are searching for. B2B Social Media Distribute and promote content to engage with prospects.
Paid Media Gain quick momentum with proven results. ABM Marketing Accelerate the sales cycle and decrease time to close. Guided Hubspot Onboarding The essentials of setting up your inbound program. Recruitment Marketing Attract and engage the best job candidates at scale. Back Are we a fit? Are we a fit? Our Work Get a sense of the quality and nature of our inbound work. This can be great for outreach; similarly, you can use alerts to track these campaigns and ensure they reach their full potential.
If you want to keep an eye on particular authors, you can even put up an alert for their names online.
There are lots of link-building guides but only a few of them mention Google Alerts as a source of doing link building and therefore search engine optimization. Whenever your business, product, or service is mentioned on a blog or a public question-and-answer forum like Quora, you have a valuable opportunity to create a backlink.
You can start using Google Alerts as a link-building tool by setting up alerts for queries related to your product or service. You should have alerts on for brand mentions — not only to keep an eye on your reputation but for link reclamation and other SEO tactics. If you create alerts for your content, you can see the true reach of that content across the web.
You should also set up alerts for your domain name, brand name, and any other ways people might refer to your brand without linking to it. Competitor analysis alerts can be useful in a few ways: you can track if your competitor is getting attention online, either by their own PR campaign or from other media entities. This can give you a good idea of websites that might be interested in linking to your own products.
It can also give you an eye into the kinds of SEO other companies in your niche are engaging in. Patrick Whatman 18 min read. So yes, they peaked in popularity during the first Obama administration. And the paid options make them look silly and quaint. But first, why are Google Alerts still so popular? Despite the overall argument of this point, Google Alerts is a pretty cool tool.
You can find out any time your brand is mentioned online , without going looking for it yourself. What a great service! Google is a household name, after all. But why would you want to monitor keywords in the first place? There are plenty of good reasons to monitor keywords online. Here are five good reasons why. We were warned that Google Alerts was dying back in Mention clients tell us the same thing.
They keep their Google Alerts running alongside their Mention accounts. Obviously, we think Mention is superior. So to prove that you risk missing key brand mentions with Google Alerts, we created one for ourselves:. As of writing, the Google Alert has returned results in a little less than 24 hours. In the same timespan, Mention has returned news mentions alone. Plus more than combined for blog and web sources:. What about social media mentions?
But Google alerts is limited to sources that Google tracks — mostly web news and blogs:. The leading source of Amtrak mentions is Twitter, and Facebook comes in third. If you want comprehensive, insightful, and fast media updates, you need to monitor social media. This gives you your brand image on a large scale.
0コメント